Loyalty & Rewards Most loyalty setups sound harder than they are. Here is what a receipt rewards program actually involves, where brands get stuck, and how to avoid every one of those traps. Ben Smith  ·  CTO & Head of Research  ·  2026-06-24  ·  5 min read Key takeaways A receipt rewards program can go […]

Loyalty & Rewards The loyalty playbook is being rewritten. Here are the trends already changing how Shopify brands build repeat customers, and where the field is heading by 2030. Ben Smith  ·  CTO & Head of Research  ·  2026-06-24  ·  6 min read Key takeaways Loyalty programs in 2026 are shifting from passive points accumulation […]