How CPG Brands Can Gain Indirect Customer Access to Stop Retail Churn
- Slash the average advertising cost for a new sale from $75+ to a few bucks with receipt rewards.
- Tap into your most profitable yet under-used sales channel – existing customers you haven’t met yet.
- Connect with indirect customers kept anonymous from you… until now.
Start Using Snap Rewards To Retain Anonymous Buyers
How to Generate New Sales by De-Anonymizing Offline Shoppers
Just ask on your packaging. Most consumers are happy to share their information, especially when asked by a brand they already know. When there is a previous sale, there is a high chance your buyers will give you their proof of purchase, unlocking a lifetime of sales.
You ask for a photo of the receipt including your product. It takes just a moment with their phone camera. In exchange you offer a reward. It could be in a long term loyalty program or a one-off prize draw. That’s up to you and whether you are looking to foster long term loyalty or simply make contact and build your customer list.
Cost-effective customer acquisition for CPG brands
The average cost to acquire a new customer in major industries is shown below. An existing customer is 2-3 times more likely to buy from you again. Getting in touch is so easy and low cost that it makes advertising and other traditional marketing seem crazy to do first.
Even if you don’t have a Shopify store you can run a quick campaign, such as a competition to connect with your existing indirect customers. The cost in the chart below for receipt data capture is grossly inflated as the cost per scan is only 25 cents. CAC could potentially be under a dollar, for any industry!
Snap Rewards: Every Indirect Customer is Now a Relationship
Snap Rewards is for CPG brands that need customer retention, not customer turnover. We turn sales at stores into real, trackable customer relationships. CPG brands are plagued by never ending customer turnover. Especially small brands, who usually market blinded by retailer’s anonymous selling channels.
Anonymous means expensive loosely targeted advertising and high churn rates. This expensive shot in the dark ends today. A simple snap shot is the key to connecting with current customers. Snap Rewards then gives you the limitless possibilities to engage and personalize your marketing with all the integrations available to online shopping.
How Snap Rewards Connects and Builds Direct Loyalty with Receipt Scanning
For Your Customer:
Buy: Get your products at any store.
Snap: Take a photo of the receipt which we turn into first party data.
Earn: Get reward points.
For Your Brand:
Reward: Confirm the purchase and give points.
Find: Learn who your real customers are and what they buy. We give you their email and more insights from the receipt.
Build: Create direct relationships with rich first party data that you own. Skip the store gatekeepers.
Stop guessing. Get real first party anonymous buyer data:
- Customer Facts: Know who buys your products.
- How Often They Buy: See how often people buy again.
- What Else They Buy: See what is in their shopping basket with your product.
- Where They Live: See your strongest and newest sales areas.
Stop using general ads. Use smart, focused offers to existing customers:
- Reward your best, most loyal customers directly.
- Give reasons to buy specific items (like a new flavor).
- Make offers personal based on what they have bought.
- Target customers who have not bought in a while with helpful rewards.
Build True Brand Fans
Your loyal members become your best advertisers:
They choose your brand to earn rewards.
They tell others about your products.
They give useful, direct ideas to improve products.
They feel a real connection. This matters more than a low price.
The Snap Rewards Benefit: Made for Today’s CPG Brands
- Easy Shopify Setup: Snap Rewards works great with our Shopify app:
- No Hard Setup: Fast to install and start.
- Product Link: Points are set based on your product list.
- Use in Ads: Easily add the program to your packaging, emails, and social media.
- Live Data: See how the program works next to your main business numbers.
Shopper Identification Proven for All CPG Levels:
For New Brands: Get early trials, drive first repeat buys, and build a key customer list right away. Compete well without big ad money.
For Older Brands: Get back customers who stopped buying. Fight back against store brands. Get useful ideas from many customers.
How to use Snap Receipt Marketing to Start Direct Relationships
Step 1: Set Up the Program (1-7 Days)
Install the Snap Rewards Shopify app.
Decide your points and reward levels.
Design and name your loyalty program look.
Send test emails.
Step 2: Get Customers to Join by Scanning Receipts (Week 2 and Up)
Tell people about the program on your product packs and social media.
Tell your store partners to talk about the rewards.
Launch to your current email and social media fans.
Step 3: Build the Relationship (Always)
Keep checking customer data and buying habits.
Change your reward list based on what works.
Use better offers across all your customers.
The Future of CPG is Focused on the Customer
Relying on stores for customer facts is too costly with wide targeting causing ads to cost more than ever. The future belongs to brands that connect with the people who already use their products.
Snap Rewards is more than a Shopify loyalty program. It is a key tool. It changes you from a product supplier to a brand that cares about its customer. It turns every store sale into a known, loyal relationship.
What Data is Collected from a Snap Receipt?
SKU-Level Detail: Exactly which products, brands, and quantities were purchased.
Basket Composition: What items are typically bought together (e.g., a customer buying diapers also buys coffee).
Transaction Context: The date, time, and specific store location of the purchase.
Financials: Individual item prices, total spend, taxes, and discounts applied.
Ready to finally meet your customers?
The people buying your products want to connect. They will be choosing you from now on. Install Snap Rewards today. Turn every store purchase into a direct, trackable relationship.
By far the best value customer acquisition solution for CPG brands and any other brands who have anonymous buyers.
Download The Free Shopify App >>
Key Benefits of Snap Rewards:
Increased Lifetime Value: Drive repeat business by connecting offline behavior with online engagement.
Unknown Customer Data Collection: Capture customer data for improved segmentation and consumer behavior insights.
Improved Customer Experience: Offer the convenience of online shopping with hyper-personalized offers.
The "Blind Spot Solution": How CPG Brands Capture Retail Data from customers they don't know… yet. https://t.co/UQZyIvJ2lC Snap Rewards #snapreceipt #firstpartydata #o2o pic.twitter.com/Bn0iyR2t0W
— Matthew Mayer (@Mat_Mayer_SEO) February 4, 2026