MTN OPS partnered with Leupold and Christensen Arms to run a multi-brand receipt-upload giveaway promoted across Bass Pro Shops and Cabela's. Here is how the campaign worked, and what it proved about receipt rewards at retail scale.
- MTN OPS used Snap Rewards to turn anonymous in-store buyers at Bass Pro Shops and Cabela's into an owned, marketable email list at scale.
- A multi-brand mechanic rewarded shoppers for purchasing across three brands, driving basket size and cross-brand discovery in a single campaign.
- The $23,000 prize pack including an elk hunt with Eva Shockey gave shoppers a compelling reason to engage, producing thousands of verified receipt uploads over roughly three months.
Most purchases made at Bass Pro Shops or Cabela's are invisible to the brands on the shelf. A shopper picks up a tub of MTN OPS supplements, pays at the register, and walks out. The brand shipped product, but it captured nothing: no name, no email, no way to follow up. The MTN OPS receipt rewards campaign, powered by Snap Rewards, was built specifically to close that gap, and it did it at a scale that most loyalty programs never reach.
The campaign in brief
MTN OPS, the US outdoor nutrition and gear brand, built a multi-brand receipt-upload giveaway in partnership with Leupold optics and Christensen Arms rifles. The prize at the centre was a $23,000 package headlined by a Fall 2026 elk hunt with celebrity hunter Eva Shockey, plus premium optics, rifles, and MTN OPS gear. Shoppers across major US retailers including Bass Pro Shops and Cabela's could enter by purchasing from one, two, or all three qualifying brands and uploading their receipts through the Snap Rewards platform. The more brands on a single receipt, the more entries earned: ten entries for one brand, twenty for two, thirty for all three. The campaign ran for approximately three months with in-store promotional materials across hundreds of retail locations.
Why receipt uploads work in a retail setting
Retail shelf space is hard-won and expensive. But until a customer identifies themselves, everything that happens in a physical store is opaque. A receipt changes that. It is a first-party proof of purchase: it carries the date, the store, the products, and the price, and when a shopper uploads it, they hand the brand their email address and consent in the same moment. That is the mechanism Snap Rewards is built around. The AI-powered receipt scanning engine validates the purchase automatically, checks which qualifying products are on the receipt, and issues the correct number of contest entries without any manual review. For MTN OPS, that meant thousands of purchase moments, previously invisible, became named, contactable customers in their own database.
The multi-brand mechanic drove basket size and cross-brand discovery
The tiered entry structure was not just an incentive: it was a buying trigger. A shopper standing in front of the MTN OPS display who already had Leupold optics in their basket now had a concrete reason to add a third brand and triple their entries. That kind of cross-brand nudge is almost impossible to engineer at the shelf without a mechanic like this one. For Leupold and Christensen Arms, the campaign put their products in the consideration set of buyers who came in for supplements. For MTN OPS, it positioned the brand as the anchor of a wider outdoor lifestyle purchase. Every brand in the coalition benefited from the others, and the receipt upload proved it, because the data showed exactly which combination of products each shopper purchased.
Eva Shockey and the prize pack gave shoppers a real reason to act
A giveaway lives or dies by its prize, and this one was designed for the audience. Eva Shockey is one of the best-known figures in North American hunting, and a guided elk hunt with her is exactly the kind of once-in-a-lifetime experience that turns a casual shopper into an active participant. Pair that with a Christensen Arms rifle and Leupold optics, and the prize pack spoke directly to the buyer already standing in the hunting and outdoor section. The result was genuine motivation to pull out a phone, take a photo of a receipt, and complete the upload. That friction is exactly the kind of deliberate action that produces a high-quality email list rather than a sweepstakes full of deal-hunters.
What MTN OPS walked away with
The campaign prize was the headline, but the lasting asset is the email list. Every shopper who uploaded a receipt is now a named contact in MTN OPS's owned marketing database: verified buyers, matched to specific retail locations and specific product purchases, who opted in during a high-attention moment. That is a qualitatively different list from a website pop-up signup. These are people who physically went to a store, chose an MTN OPS product, paid for it, and then took a deliberate extra step to engage with the brand. For a brand selling across major retail chains, that kind of direct relationship with offline buyers is exactly what Snap Rewards is designed to build.
The blueprint any Shopify brand selling at retail can follow
The MTN OPS campaign is a proof of concept for a repeatable model. If your product sits on a shelf at a major retailer, you are already paying for distribution, but you are not capturing the relationship. A receipt-upload campaign changes that without requiring any integration with the retailer's own systems. You promote the program in-store, the shopper uploads their receipt, Snap Rewards validates the purchase and issues the reward or entry, and the customer's email address is yours. The campaign can run across multiple retail partners simultaneously, and the data it generates tells you exactly where your buyers are, what else they buy, and how to reach them again. MTN OPS ran this across hundreds of retail locations over three months. The same structure scales down to a regional launch or a single product push.
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Campaign flow
Purchase qualifying products
Shopper buys MTN OPS, Leupold or Christensen Arms at Bass Pro Shops, Cabela's or other major US retailers.
Upload the receipt
Shopper photographs the receipt and submits it through the Snap Rewards campaign page. AI OCR reads and validates the purchase instantly.
Entries allocated automatically
10 entries per brand purchased. One brand earns 10, two earn 20, all three earn 30. No manual review needed.
MTN OPS owns the relationship
Shopper email address, purchase data and retailer location are captured. MTN OPS has a verified, opted-in buyer ready for ongoing marketing.
The full campaign flow from shelf to owned list, four steps that Snap Rewards handles automatically.
Every uploaded receipt is a previously anonymous in-store buyer who just identified themselves. That is the real prize, not the prize pack.
Snap Rewards is a receipt rewards and loyalty platform for Shopify brands, turning everyday purchases into repeat customers. If your products sell at major retailers and you want to own the relationship with those buyers, a receipt-upload campaign is the most direct way to do it.
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